That's IT
The content-centric programme planning of m.a.x. it
Content is king! For every broadcaster, content is the most valuable asset. With its range of functions, the m.a.x. it programme planning system enables strategic and operational programme planning – and does so in a content-centric way: Linear and non-linear broadcast content can be ideally planned with this system, as programme planning places content at the centre of all planning processes. All metadata is captured centrally and only once in the content pool, but can be used synergistically for the various distribution channels. With content managed in this way, cross-media programme planning can be organised systematically and according to requirements – without media discontinuities and compatible with the other m.a.x. it broadcasting modules.
Frequently asked:
Programme planning and broadcast scheduling
I would like to introduce a programme planning system – which modules do I need for this?
We will be happy to advise you and, based on your requirements, put together the necessary modules for an optimal planning process.
I would like to use my planning system to plan not only television, but also online platforms with my content – is that even possible in one system?
Yes, in the m.a.x. it planning system, linear and non-linear planning are fully integrated; for example, the dwell time for online use is automatically updated when changes are made to the linear schedule.
With our media experience, we will be happy to advise you, analyse and assess the use of a content pool in which all metadata is captured centrally once and can then be used and published multiple times as required.
We have metadata that is manually captured multiple times in-house – can this be improved?
With our media experience, we will be happy to advise you, analyse and assess the use of a content pool in which all metadata is captured centrally once and can then be published multiple times as required.
I would like to connect my programme planning system with other backend systems – what needs to be done?
With our media experience, we will be happy to advise you, analyse and design the desired interface and, if you wish, we can also take care of the implementation.
The new copyright law is here – how can I, as a TV provider, implement the right to information for performers and contributors?
The right to information is implicitly addressed in the m.a.x. it programme planning system with the help of structured metadata and its linking to publications. We will be happy to advise you, drawing on our experience, on how this can also be implemented easily for your organisation.
We will be happy to provide you with comprehensive advice for your optimal solution.
“More than the sum of its parts” – programme planning and broadcast scheduling from m.a.x. it
With m.a.x. it programme planning and broadcast scheduling, the view of the big picture offers the added value of the individual modules. It is created through the interaction of the modules – from long-term, strategic planning through to second-by-second rundown planning. As a needs-based, modular system, it standardises and distributes metadata for programme planning, production and playout in such a way that manually intensive workflows are significantly simplified.
Consistently ergonomic user interfaces (GUI) across all modules and data management without media discontinuities make operation and control simple and efficient. Desired information can be retrieved quickly and data entry has no redundancies. Users are supported in their day-to-day work with numerous powerful planning functions. Linear and non-linear broadcast processes are closely interlinked, meaning the TV provider is ideally equipped for modern (online) broadcasting with multichannel requirements.
Functional highlights of programme planning and broadcast scheduling
- All modules are multi-channel capable
- Search across all data fields, incl. full-text search
- Powerful research module (with AND/OR combinations) incl. saving templates for repeated queries
- Standard outputs for all areas to Word, Excel and XML
- Scalable display via zoom function for all content areas
- Comprehensive rights and roles concept
- Flexible definition of programme days
- Configurable value ranges, historised master data
- Extensive interfaces to the broadcast world
Modules for programme planning and scheduling
Discover your options with our modules
Schemaplanung
Mit der Schemaplanung erfolgt die strategische Programmgestaltung im Planungsprozess, mit dem Programmschema bekommt die Programmplatz-Besetzung ein Gesicht – inklusive Planspielen mit Varianten.
Sendeleistungsplan
Aus dem Programmschema resultiert der Sendeleistungsplan, der aus Sendezeit und -volumen den Programmbedarf ermittelt, aus dem sich wiederum Produktions- und Finanzmittel ableiten lassen.
Programmplanung
In der Programmplanung erfolgt der Planungsprozess vom initialen Schema bis hin zum finalen Sendeablauf am Sendetag – inklusive zahlreicher, leistungsfähiger Planungsfunktionen.
Contentpool
Weit mehr als nur ein klassisches Archiv: Im Contentpool werden alle Programminhalte und deren Metadaten verwaltet – sowohl für den Einsatz im linearen TV als auch für den nonlinearen Einsatz in Onlineplattformen wie Mediathek oder Channels.
Trailerplanung
Das Tool für die Planung von Programmüberleitungen ist die Trailerplanung, mit der Trailer, Teaser, Spots als auch Werbung für einen lückenlosen Sendeablauf eingeplant werden können.
Materiallogistik
Sendematerial vorhanden, geprüft und für gut befunden: Per Schnittstelle ist die Materiallogistik mit dem Videoserver verbunden, prüft die Verfügbarkeit und die Sendefähigkeit des Sendematerials und hilft damit den Sendebetriebs reibungslos zu gestalten.
Sendefeinplanung
In der Sendefeinplanung findet die sekunden- und framegenaue Vorbereitung des Sendetages mit allen Sendungen, Programmüberleitungen und Sendeelementen statt – und fertig ist die Playlist für die Sendeautomation.
GfK-Anbindung
Nichts ist wichtiger als die täglichen Quoten: Mit der GfK-Anbindung gelingt die tägliche, hochautomatisierte Zulieferung des GfK-konformen Sendeprotokolls als auch der Rücklauf der GfK-Einschaltquoten in die Programmplanung.
VoD-Planung
Dank der VoD-Planung gelingt die Planung und Steuerung der Onlineangebote wie Mediathek, Livestream oder Eventchannels. Alles unter Berücksichtigung von Online-Rechten und Lizenzinformationen.
Pressemodul
Die Programmpublikation erfolgt aus dem Pressemodul, indem sich Publikationstexte synergetisch generieren lassen. Einfach in der Texterstellung, mehrfach in der Textnutzung und geeignet für zahlreiche Publikationskanäle.
Example Projects
From Practice
Programme and broadcast scheduling at MDR
For broadcasters, in times of digitalisation it is a challenge to respond to the constant change in the broadcast sector. The basis for success is powerful, stable and adaptable IT systems.
Broadcast operations for Das Erste
Together with the ARD broadcast centre and m.a.x it, a number of projects relating to broadcast operations for Das Erste were implemented and have since been successfully used in daily operations.
Customer testimonials
MDR Operations Directorate
“With our program and broadcast planning and m.a.x. it, our long-standing and reliable consulting and development partner, we are exceptionally well-positioned. m.a.x. it distinguishes itself through its professional project management during project implementation, enabling us to realize our projects within the stipulated timeframes and budgets.”