m.a.x.imum
Broadcast
Flexible program and broadcast scheduling, characterized by relevance, attractiveness, and user benefit, offers numerous added values for broadcasters. For over 30 years, m.a.x. it has developed into an expert for process landscapes in broadcast, meeting all demands of program planners for linear and non-linear broadcast content.
Veni, vidi, vici for m.a.x. it Broadcast Solutions!
The success story of film began when pictures learned to move. Today, 125 years later, the average television viewing time is over 200 minutes per day, a colorful mix of journalistic information and fictional entertainment. More than half of Germans aged 14 and over regularly use video streaming services – with a strong upward trend.
The m.a.x. it planning system serves as the basis for successful program planning, ensuring seamless workflows with structured metadata, which modern media companies require today. Understanding the needs of end-users and the daily routine of a program planner results in the intuitive functional world of the modular planning system, which provides a clear schematic representation of planned contributions, simple and intuitive content entry in an editorial module, as well as directly networked functions such as integrated trailer and VoD planning, frame-accurate broadcast detailed planning, and GfK integration for all media-specific planning tasks.
M.a.x. it is intimately familiar with processes in the media environment, including the digitalization of broadcast-specific workflows. Our consulting spectrum for broadcasters covers all essential aspects, from requirements and feasibility analysis, process analysis and conception, to migration conception – either holistically or selectively, as desired – and is ideal for professionally designing your requirements for efficient program planning.
Services
From long-term, strategic planning through to second-accurate rundown planning, programme planning and scheduling pursues the path towards fully integrating linear and non-linear broadcast processes.
Target Group-Specific Benefits of Program Planning
Are you a program planner, IT manager, or managing director? Each of you gains more freedom in your daily work through our modules.
Ideal for the program planner, who has fewer efforts in the doing and can operate from schematic planning to program planning, from trailer and VOD planning to detailed broadcast planning with the appropriate modular system – thus having more freedom for creative tasks.
Ideal for the IT manager, who thus has a modern system that is easy to administer in operation, as well as secure, stable, and low-maintenance – optionally also for cloud operation.
Ideal for the managing director, for whom economic efficiency, future-proofing, employee satisfaction, and performance are decisive criteria for future-oriented media design.
“Digitalization and process optimization are major topics for broadcasters. It is about intelligent solutions for a future-oriented industry undergoing a period of upheaval. As a long-standing industry partner, we have smart tools for channel management that sustainably master broadcast processes – ensuring that moving images run according to plan.”
Topics that move us
Program planning made easy!
When linear and non-linear broadcast processes are interlinked through integrated program and broadcast planning, both long-term and short-term planning for a broadcaster succeed. This gives the program planner more creative freedom for broadcast content, precisely because processes and workflows are greatly simplified.
No worries about the EU Copyright Reform!
With structured metadata, copyright for TV broadcasters suddenly becomes very simple, because all information subject to disclosure is already included in the m.a.x. it program planning system without system adaptations.
Customer testimonials
MDR Operations Directorate
“With our program and broadcast planning and m.a.x. it, our long-standing and reliable consulting and development partner, we are exceptionally well-positioned. m.a.x. it distinguishes itself through its professional project management during project implementation, enabling us to realize our projects within the stipulated timeframes and budgets.”