{"id":14929,"date":"2021-10-14T13:05:35","date_gmt":"2021-10-14T11:05:35","guid":{"rendered":"https:\/\/www.max-it.de\/content-pool\/"},"modified":"2026-06-22T14:51:51","modified_gmt":"2026-06-22T12:51:51","slug":"content-pool","status":"publish","type":"page","link":"https:\/\/www.max-it.de\/en\/broadcast\/content-pool\/","title":{"rendered":"Content Pool"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14929\" class=\"elementor elementor-14929 elementor-1306\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-888ff03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"888ff03\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b389c0\" data-id=\"3b389c0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2092cf2 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2092cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">All programme assets in the Content Pool<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df68278 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df68278\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-406f097\" data-id=\"406f097\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adf0be6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"adf0be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As the central basis for the specific design of the linear and non-linear programme offering, the Content Pool manages all programme content. From individual items and reports to films, series and regular programmes \u2013 all metadata is available here in a structured and centralised form for programme publication. Information on cast and contributors can be accessed, as can licence and VoD rights or technical information. Also useful is the cross-channel display of content that has already been broadcast.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2a828b\" data-id=\"b2a828b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75ba3cd ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"75ba3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Functional highlights of the Content Pool<\/strong><\/p><ul><li>Hierarchical display of films\/series\/collections incl. broadcasts <\/li><li>Bulk processing functions \/ convenient editing<\/li><li>Inheritance strategy for series, collections and regular programmes<\/li><li>Support for data capture by importing metadata from external systems<\/li><li>Analysis of broadcasts for a programme across multiple channels<\/li><li>Simplified data capture using text modules and templates<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d06c35 elementor-align-right ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"6d06c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_butterbutton_use_it&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.max-it.de\/en\/programme-and-broadcast-scheduling\/#hightlights-ps\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">more functional highlights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-overlay-color=\"#FFFFFF\" data-dce-background-image-url=\"https:\/\/www.max-it.de\/wp-content\/uploads\/2021\/12\/module-programmplanung-sendeplanung-scaled.jpeg\" class=\"elementor-section elementor-top-section elementor-element elementor-element-348e79a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"348e79a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e3d6a\" data-id=\"62e3d6a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a861ef ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"2a861ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Modules for programme and broadcast planning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07e0dc9 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"07e0dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Discover your options with our modules<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c7d07 e-transform ob-has-background-overlay elementor-widget elementor-widget-global elementor-global-1794 elementor-widget-hotspot\" data-id=\"17c7d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;hotspot&quot;:[{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;Schemaplanung&lt;\\\/h4&gt;&lt;p&gt;Mit der Schemaplanung erfolgt die strategische Programmgestaltung im Planungsprozess, mit dem Programmschema bekommt die Programmplatz-Besetzung ein Gesicht \\u2013 inklusive Planspielen mit Varianten.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:39,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:14,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/schemaplanung\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;a32520d&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;_id&quot;:&quot;d39de63&quot;,&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;&lt;span style=\\&quot;font-size: 20.8px;\\&quot;&gt;Sendeleistungsplan&lt;\\\/span&gt;&lt;\\\/h4&gt;&lt;p&gt;Aus dem Programmschema resultiert der Sendeleistungsplan, der aus Sendezeit und -volumen den Programmbedarf ermittelt, aus dem sich wiederum Produktions- und Finanzmittel ableiten lassen.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:87,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:28,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/sendeleistungsplan\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;Programmplanung&lt;\\\/h4&gt;&lt;p&gt;In der Programmplanung erfolgt der Planungsprozess vom initialen Schema bis hin zum finalen Sendeablauf am Sendetag \\u2013 inklusive zahlreicher, leistungsf\\u00e4higer Planungsfunktionen.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:14,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:51,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/programmplanung-modul\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;3761af7&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;Contentpool&lt;\\\/h4&gt;&lt;p&gt;Weit mehr als nur ein klassisches Archiv: Im Contentpool werden alle Programminhalte und deren Metadaten verwaltet \\u2013 sowohl f\\u00fcr den Einsatz im linearen TV als auch f\\u00fcr den nonlinearen Einsatz in Onlineplattformen wie Mediathek oder Channels.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:59,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/contentpool\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;b5ace1e&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;Trailerplanung&lt;\\\/h4&gt;&lt;p&gt;Das Tool f\\u00fcr die Planung von Programm\\u00fcberleitungen ist die Trailerplanung, mit der Trailer, Teaser, Spots als auch Werbung f\\u00fcr einen l\\u00fcckenlosen Sendeablauf eingeplant werden k\\u00f6nnen.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:17,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:80,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;bottom&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/trailerplanung\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;48480e0&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;Materiallogistik&lt;\\\/h4&gt;&lt;p&gt;Sendematerial vorhanden, gepr\\u00fcft und f\\u00fcr gut befunden: Per Schnittstelle ist die Materiallogistik mit dem Videoserver verbunden, pr\\u00fcft die Verf\\u00fcgbarkeit und die Sendef\\u00e4higkeit des Sendematerials und hilft damit den Sendebetriebs reibungslos zu gestalten.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:84,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:97,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;bottom&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/materiallogistik\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;2fbc857&quot;,&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:102,&quot;sizes&quot;:[]},&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;Sendefeinplanung&lt;\\\/h4&gt;&lt;p&gt;In der Sendefeinplanung findet die sekunden- und framegenaue Vorbereitung des Sendetages mit allen Sendungen, Programm\\u00fcberleitungen und Sendeelementen statt \\u2013 und fertig ist die Playlist f\\u00fcr die Sendeautomation.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:93,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;bottom&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/sendefeinplanung\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;1674d73&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;GfK-Anbindung&lt;\\\/h4&gt;&lt;p&gt;Nichts ist wichtiger als die t\\u00e4glichen Quoten: Mit der GfK-Anbindung gelingt die t\\u00e4gliche, hochautomatisierte Zulieferung des GfK-konformen Sendeprotokolls als auch der R\\u00fccklauf der GfK-Einschaltquoten in die Programmplanung.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;bottom&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/gfk-anbindung\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;08f5c9c&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;VoD-Planung&lt;\\\/h4&gt;&lt;p&gt;Dank der VoD-Planung gelingt die Planung und Steuerung der Onlineangebote wie Mediathek, Livestream oder Eventchannels. Alles unter Ber\\u00fccksichtigung von Online-Rechten und Lizenzinformationen.&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:90,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:62,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/vod-planung\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;dd5edc4&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}},{&quot;hotspot_custom_size&quot;:&quot;&quot;,&quot;hotspot_tooltip_content&quot;:&quot;&lt;h4&gt;Pressemodul&lt;\\\/h4&gt;&lt;p&gt;Die Programmpublikation erfolgt aus dem Pressemodul, indem sich Publikationstexte synergetisch generieren lassen. Einfach in der Texterstellung, mehrfach in der Textnutzung und geeignet f\\u00fcr zahlreiche Publikationskan\\u00e4le.\\u00a0&lt;\\\/p&gt;&quot;,&quot;hotspot_offset_x&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:55,&quot;sizes&quot;:[]},&quot;hotspot_offset_y&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_position&quot;:&quot;yes&quot;,&quot;hotspot_position&quot;:&quot;top&quot;,&quot;hotspot_tooltip_text_wrap&quot;:&quot;yes&quot;,&quot;hotspot_link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.max-it.de\\\/broadcast\\\/pressemodul&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;hotspot_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:450,&quot;sizes&quot;:[]},&quot;_id&quot;:&quot;ead39fe&quot;,&quot;__dynamic__&quot;:null,&quot;hotspot_label&quot;:&quot;&quot;,&quot;hotspot_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;hotspot_icon_position&quot;:null,&quot;hotspot_icon_spacing&quot;:null,&quot;hotspot_width&quot;:null,&quot;hotspot_height&quot;:null,&quot;hotspot_horizontal&quot;:&quot;left&quot;,&quot;hotspot_offset_x_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_x_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_vertical&quot;:&quot;top&quot;,&quot;hotspot_offset_y_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_offset_y_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_position_tablet&quot;:&quot;&quot;,&quot;hotspot_position_mobile&quot;:&quot;&quot;,&quot;hotspot_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;hotspot_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}],&quot;tooltip_trigger&quot;:&quot;mouseenter&quot;,&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.6,&quot;sizes&quot;:[]},&quot;tooltip_position&quot;:&quot;top&quot;,&quot;tooltip_animation&quot;:&quot;e-hotspot--fade-in-out&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"hotspot.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"994\" src=\"https:\/\/www.max-it.de\/wp-content\/uploads\/2022\/11\/program-sendeplanung-module-contentzentriert.png\" class=\"attachment-full size-full wp-image-10412\" alt=\"\" srcset=\"https:\/\/www.max-it.de\/wp-content\/uploads\/2022\/11\/program-sendeplanung-module-contentzentriert.png 850w, https:\/\/www.max-it.de\/wp-content\/uploads\/2022\/11\/program-sendeplanung-module-contentzentriert-257x300.png 257w, https:\/\/www.max-it.de\/wp-content\/uploads\/2022\/11\/program-sendeplanung-module-contentzentriert-768x898.png 768w, https:\/\/www.max-it.de\/wp-content\/uploads\/2022\/11\/program-sendeplanung-module-contentzentriert-10x12.png 10w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-a32520d  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/schemaplanung\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>Schemaplanung<\/h4><p>Mit der Schemaplanung erfolgt die strategische Programmgestaltung im Planungsprozess, mit dem Programmschema bekommt die Programmplatz-Besetzung ein Gesicht \u2013 inklusive Planspielen mit Varianten.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-d39de63  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/sendeleistungsplan\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4><span style=\"font-size: 20.8px;\">Sendeleistungsplan<\/span><\/h4><p>Aus dem Programmschema resultiert der Sendeleistungsplan, der aus Sendezeit und -volumen den Programmbedarf ermittelt, aus dem sich wiederum Produktions- und Finanzmittel ableiten lassen.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-3761af7  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/programmplanung-modul\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>Programmplanung<\/h4><p>In der Programmplanung erfolgt der Planungsprozess vom initialen Schema bis hin zum finalen Sendeablauf am Sendetag \u2013 inklusive zahlreicher, leistungsf\u00e4higer Planungsfunktionen.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-b5ace1e  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/contentpool\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>Contentpool<\/h4><p>Weit mehr als nur ein klassisches Archiv: Im Contentpool werden alle Programminhalte und deren Metadaten verwaltet \u2013 sowohl f\u00fcr den Einsatz im linearen TV als auch f\u00fcr den nonlinearen Einsatz in Onlineplattformen wie Mediathek oder Channels.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-48480e0  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/trailerplanung\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>Trailerplanung<\/h4><p>Das Tool f\u00fcr die Planung von Programm\u00fcberleitungen ist die Trailerplanung, mit der Trailer, Teaser, Spots als auch Werbung f\u00fcr einen l\u00fcckenlosen Sendeablauf eingeplant werden k\u00f6nnen.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-2fbc857  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/materiallogistik\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>Materiallogistik<\/h4><p>Sendematerial vorhanden, gepr\u00fcft und f\u00fcr gut befunden: Per Schnittstelle ist die Materiallogistik mit dem Videoserver verbunden, pr\u00fcft die Verf\u00fcgbarkeit und die Sendef\u00e4higkeit des Sendematerials und hilft damit den Sendebetriebs reibungslos zu gestalten.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-1674d73  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/sendefeinplanung\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>Sendefeinplanung<\/h4><p>In der Sendefeinplanung findet die sekunden- und framegenaue Vorbereitung des Sendetages mit allen Sendungen, Programm\u00fcberleitungen und Sendeelementen statt \u2013 und fertig ist die Playlist f\u00fcr die Sendeautomation.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-08f5c9c  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/gfk-anbindung\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>GfK-Anbindung<\/h4><p>Nichts ist wichtiger als die t\u00e4glichen Quoten: Mit der GfK-Anbindung gelingt die t\u00e4gliche, hochautomatisierte Zulieferung des GfK-konformen Sendeprotokolls als auch der R\u00fccklauf der GfK-Einschaltquoten in die Programmplanung.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-dd5edc4  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/vod-planung\/\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>VoD-Planung<\/h4><p>Dank der VoD-Planung gelingt die Planung und Steuerung der Onlineangebote wie Mediathek, Livestream oder Eventchannels. Alles unter Ber\u00fccksichtigung von Online-Rechten und Lizenzinformationen.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<a class=\"e-hotspot elementor-repeater-item-ead39fe  e-hotspot--position-left e-hotspot--position-top e-hotspot--link  e-hotspot--circle\" href=\"https:\/\/www.max-it.de\/broadcast\/pressemodul\">\n\n\t\t\t\t\t\t\t\t<div class=\"e-hotspot__button e-hotspot--expand\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__outer-circle\"><\/div>\n\t\t\t\t\t\t<div class=\"e-hotspot__inner-circle\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-hotspot__tooltip  e-hotspot--tooltip-position e-hotspot--fade-in-out \" >\n\t\t\t\t\t\t<h4>Pressemodul<\/h4><p>Die Programmpublikation erfolgt aus dem Pressemodul, indem sich Publikationstexte synergetisch generieren lassen. Einfach in der Texterstellung, mehrfach in der Textnutzung und geeignet f\u00fcr zahlreiche Publikationskan\u00e4le.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/a>\n\n\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>All programme assets in the Content Pool As the central basis for the specific design of the linear and non-linear programme offering, the Content Pool manages all programme content. From individual items and reports to films, series and regular programmes \u2013 all metadata is available here in a structured and centralised form for programme publication. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14930,"parent":15024,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14929","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Pool | m.a.x. it<\/title>\n<meta name=\"description\" content=\"Far more than just a classic archive: the Content Pool manages all programme content and its metadata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.max-it.de\/en\/broadcast\/content-pool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Pool | m.a.x. it\" \/>\n<meta property=\"og:description\" content=\"Far more than just a classic archive: the Content Pool manages all programme content and its metadata.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.max-it.de\/en\/broadcast\/content-pool\/\" \/>\n<meta property=\"og:site_name\" content=\"m.a.x. it\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-22T12:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.max-it.de\/wp-content\/uploads\/2021\/12\/broadcast-contentpool.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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